A Little History of Stussy

Stussy was created by Shawn Stussy in 1980 around the Laguna Beach area. Applying his signature "tag" to his home made surfboards, t-shirts, or anywhere he could "deface public property" in order to get his name known. Gaining inspiration from the punk scene of the late 70's and the new DIY hip-hop scene of the 80's, Shawn Stussy incorporated the music scene into a fashion statement for everyone from reggae artists to beach bums to your next door neighbor. The goal of this ground breaking brand was to break the mold of the standard clothing everyone wore and to explore new ways in fashion; much like the music scene of the late 70's and early 80's where, in order to succeed, you needed to be original. As time passed, Stussy gained more and more populairty for its "no boundaries" in fashion and design. Much of what we see today in world-wide brands like Billabong, Quiksilver, or RipCurl is influenced by the originality of Stussy throughout the years.